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Podcast: Grassroots Marketing
Episode: Cannabis Brand Management Consulting with Eric Rogers
Description: Grassroots Marketing discusses Cannabis Brand Management Consulting with Eric Rogers, Co-Founder of LEVIA and a cannabis entrepreneur.He is an innovator, storyteller and brand marketer who has helped leading brands like AT&T Wireless, The Home Depot, Goodyear and Aflac through times of disruption and change.He started his career with Havas Media and Digitas where he helped Cingular rebrand to AT&T Wireless; transitioned The Home Depot from “You can do it. We can help.,” to “More Saving. More Doing.” When Vonage launched, Eric was a critical member of the team that began developing standard...