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Podcast: The Revenue-Driven CMO
Episode: Solve Your Prospects' Urgent Problems - Briana Belisle - The Revenue-Driven CMO - Episode # 097
Description: Today’s guest is an expert marketer that leverages engagement strategy to drive demand. Throughout her awesome career, she’s developed specialties in content design, market research, and campaign execution. Briana Belisle is the Executive Vice President of Marketing at Field Nation. Briana shares why you need to solve your prospects’ boring problems, and how to determine the difference between critical events and compelling events.  Takeaways: Stay focused on solving what matters most to your prospects. Solve the boring, but urgent problems they are facing. Even though a problem may seem boring...