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Podcast: Grassroots Marketing
Episode: Cannabis Brand Strategies for The Booming Cannabis Operator
Description: Cannabis Brand Strategies for The Booming Cannabis Operator as we speak with Laurie Parfitt, CEO & Principal of LKP Impact Consulting.Laurie Parfitt is an accomplished executive, leader & coach who inspires companies with her vision for what's possible and her ability to execute and drive results. She has over two decades of driving innovation & execution across multiple functional areas within companies from start-up to Fortune 500. Laurie has honed her skills at organizations such as Kraft Foods, Beam Suntory, Topco Associates, Mizkan & Mission Dispensaries. Through her company, LKP Impact Consulting, Laurie works with cannabis and consumer products c...