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Podcast: IMDaily - Innovate Marketing Daily
Episode: Barbie Introduces Its First Doll with Down Syndrome Further Increasing Representation in the Toy Aisle
Description: Barbie Introduces Its First Doll with Down Syndrome, Further Increasing Representation in the Toy Aisle. “As the most diverse doll line on the market, Barbie plays an important role in a child’s early experiences, and we are dedicated to doing our part to counter social stigma through play,” said Lisa McKnight, Executive Vice President and Global Head of Barbie & Dolls, Mattel.“This means so much for our community, who for the first time, can play with a Barbie doll that looks like them. This Barbie serves as a reminder that we should never underestimate the power of represen...