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Podcast: The Creative CrackPotter's Talk Show By Chynelle
Episode: Why your Logo is not your only Identity as a Brand
Description: The Myth around your Logo being your only visual identity.
There is a myth around the fact that your Logo is your Brand's visual identity .
But that is a huge misconception!
Your logo is just a part of your visual identity and there is a whole list of elements that makes up your Brand's Visual identity .
The best way to thing of this would be to think of where your brand resides.It could be offline as well as online and what are the visual assets that represent your brand.
Here are some of the makings of your Visual identity...