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Podcast: Breaking Through in Cybersecurity Marketing
Episode: Israeli vs American Cyber Marketing with Daniella Alpher
Description: In this episode, Daniella Alpher, VP of Marketing at RevealSecurity joins Maria and Gianna to discuss Israeli vs American cyber marketing.
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To begin, Daniella shares that she began her career in film and television as a producer for ABC News. In the early 2000s, tech began threatening the television industry. This inspired her to get a degree in business administration and enter the tech sector, specifically focusing on marketing. Next, Daniella highlights the differences she has noticed working as a marketer in Israel vs. America. 10% of attacks at a national level are directed at Israel, 40% o...