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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Observer Expectancy Bias
Description: Observer Expectancy Bias Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The observer expectancy bias is defined by Wikipedia as when a researcher expects a given result and therefore unconsciously manipulates an experiment or misinterprets data in order to find it. Startups will take customer feedback and ignore the elements that don’t match their expectations. This is a problem that many startups face when gathering data about the problem to be solved and engaging with prospective customers about the solution. To overcome the observer expectancy bias, consider th...