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Podcast: Buzz4Good! Nonprofits + Marketing
Episode: From Greed to Good: How Virginia Tech's unique NIL helps nonprofits
Description: On today’s show BUZZ creator Michael Hemphill talks Name, Image and Likeness or NIL, which allows college athletes to earn what is estimated to be more than $1 billion in 2023. NIL has transformed college athletics and created a new world rife with cynicism and greed.But not at Virginia Tech … if The Hokie Way nonprofit has a say. What is The Hokie Way? Listen as Virginia Tech alumnus and superfan Jim Petrine shares how The Hokie Way is transforming NILs into vehicles for positive change ... and helping VT fulfill its mission of Ut Prosim, Latin for T...