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Podcast: How I Learned to Love Shrimp
Episode: Eva Hamer on how the animal advocacy movement can improve its messaging and win over the public
Description: Eva is a co-founder and Operations Lead of Pax Fauna, a nonprofit that seeks to revitalize the grassroots animal advocacy movement through conducting original research on messaging, strategy, and culture. In this episode, we discuss Pax Fauna’s 18-month narrative research project where they conducted over 100 hours of interviews with 200 meat-eating Americans, along with analysing hundreds of academic papers and running their own large-scale public opinion polling.  In addition, we also speak about the importance of work to shift societal norms, Eva’s experience within Direct Action Everywhere and Pax Fauna’s upcoming work on ballot...