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Podcast: A SEAT at THE TABLE: Helping business leaders grow their influence
Episode: The Critical Ecommerce Metric that Most Sellers Overlook
Description: It’s gotten to the point where most digital native brands are looking to physical stores to grow their business.To maximise our e-commerce marketing, we need to first identify which metrics we should be measuring. And it turns out that many of the traditional metrics are not the best indicators of how well your business is doing.Meet Valentin Radu, founder of Omniconvert and a specialist in increasing customer lifetime value.According to Valentin, e-commerce sellers spend too much time chasing new customers and not enough time nurturing their existing cus...