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Podcast: Ask the Right Questions, The Sales and RevOps Podcast
Episode: Do You Understand You're Customer's Journey?
Description: It doesn’t need to be said out loud.
But the world’s changing. And every time we turn a corner, it seems to change again.
The customer has taken control of the sales cycle and the brand. That supply has or will exceed demand. To adapt, companies must reinvent how they connect with their customers, prospects, employees, and communities. Mapping the customer journey, understanding how and why your customer buys from you is critical to solidifying a brand’s positioning and adapting to the digital age.
In this episode, Paul and Fab speak...