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Podcast: Startup To Scale
Episode: 111. Leveraging Affiliate Marketing to Grow Your Brand
Description: Affiliate marketing is one of the best ways to leverage word of mouth to grow your brands, but is often incredibly challenging for CPG brands to properly execute. I invited on Krik Angacian, a two-time CPG founder (Protes and CandyCan) with one exit under his belt. He most recent founder of CPG Affiliate Partners LLC where he helps brands traverse the convoluted affiliate marketing space.We break down why founders often fail and the 5-step process on creating a successful affiliate strategySET CLEAR GOALSOFFER CREATIONFIND THE RIGHT AFFILIATESPROVIDE VALUE TO YOUR AFFILIATESTRACK YOUR PERFORMANCE...