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Podcast: Retail Remix
Episode: Youthforia Founder on Creating Content that Connects…and Drives Commerce
Description: Gone are the days of overwhelming and uninspiring beauty shopping online. With Youthforia’s branded ecommerce site, robust content strategy and seamless beauty discovery platform, we see a new era of online shopping for the beauty consumer. Fiona Co Chan, Founder and CEO of Youthforia, has focused on leveling up the way sustainable skincare and makeup brands connect with consumers – from social media and beyond. During this episode of Retail Remix, host Alicia Esposito chats with Fiona about her experience starting Youthforia and what she has learned about how consumers now prefer to shop for makeup and s...