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Podcast: businessline's State of the Economy Podcast
Episode: Theme: Marketing | Sweet Sixteen: How IPL is winning it!
Description: April 30, 2023, was a historic day for Indian cricket. The match between Rajasthan Royals and Mumbai Indians was the 1,000th match since the Indian Premier League started in 2008.The tournament, which was launched sixteen years ago, has seen many innovations like the strategic time out or the "Impact player" substitute. Why, even the stumps used are LED ones, where the bails light up when a batsman is bowled or stumped, not to mention the stump camera. It makes the game exciting to watch on TV. Also, brands seek out top teams to partner and promote their products and...