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Podcast: The Auto Repair Marketing Podcast
Episode: Your CRM May Be Lying To You With Justin Rae [E046]
Description: One of the biggest complaints we hear from shop owners is they don’t trust the numbers from their CRM. They have good reason for this. In the world of marketing, we refer to the connection of dollars earned to the marketing channels that produced those dollars as “attribution”. This week we talk to Justin Rae, founder of Cinch CRM. Justin talks with us about attribution and his passion for creating accurate numbers that the shop owner can trust.Talking PointsAttribution defined, and Justin’s history with creating trustworthy attributionHow long revenue be attributed to a single...