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Podcast: Traction Podcast
Episode: Mercury's Playbook for Building a Multi-Billion-Dollar Fintech Company with Immad Akhund
Description: On this episode of the Traction Podcast, Immad Akhund, Founder and CEO of Mercury shares their playbook to 80,000+ customers in more than 180 countries and becoming a multi-billion-dollar fintech company. Specifically, Immad discusses:Tactics for driving early customer acquisition and getting to go-to-market fitHow Mercury grew its customer base from 19,000 to more than 80,000 in just 18 monthsThe leading indicator for user engagementHow Mercury got 55% of their customers through word of mouthWhy you have to...