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Podcast: Performance Matters Podcast
Episode: Episode #67 | Digital Transformation in the Auto Industry
Description:
It’s really about rethinking the business versus just plugging in a digital tool.Cathy Palochko, Senior Vice President and Global Automotive Lead
The retail auto industry has seen some major changes with digital retailing tools being the central part of the customer’s buying experience. Research shows that 80% to 90% of the buying journey is now spent online and independent of the dealership. As shoppers become more empowered and independent, how can dealerships add value to the buying process?
Cathy Palochko, Senior Vice President and Global Automotive Lead and Linda Lamppert, Director and Human & Organizational Perf...