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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 877 – Influence vs. Inspiration… It Takes Emotional Intelligence
Description: It's been years since I have been a conference attendee. The latest conference I attended was the 2023 Leadership Summit for chapter leaders of the AMA (American Marketing Association). What I learned at this conference is that not all chapters are the same. They are cohesive to the AMA brand, yet with diversity and individuality.
How can you communicate all the features and benefits of membership to multiple groups, with multiple needs and wants, and not bore everyone in the process?
How do you differentiate between enticing new members, while engaging current members with very limited time, budgets, and (more importantly)Â a...