Want to create an interactive transcript for this episode?
Podcast: Behind the Growth
Episode: Saeed Otufat-Shamsi on Humanizing Digital Transformation
Description: In this episode of Behind the Growth, we are joined by Saeed Otufat-Shamsi, the Director of Information Services at TELUS, to discuss all things digital transformation. Saeed introduces the term ‘humanized digital transformation’ going beyond technology and process into a customer-centric culture. Saeed draws attention towards the day-2 activities are your key differentiators. As he says, don’t stop at the sale/purchase experience; instead, focus on transforming the after-sales experience as well. You’ll meet customer needs and grow efficiently. He also discusses the ideal team mindset, with leaders being the coaches — not managersKey Take...