Want to create an interactive transcript for this episode?
Podcast: Let's Talk Loyalty
Episode: #374: ASDA Rewards Delights UK Consumers with Its "Pounds Not Points" Proposition
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.ASDA is one of the UK's biggest grocery retailers, and in late 2022, with over seventy years already as a market leader, ASDA launched its first loyalty programme.ASDA Rewards is undoubtedly one of the most exciting loyalty programme launches in recent memory, given how well-known and well-loved this brand is with the British public, and it’s the last of the big grocery retailers in the country to launch a lo...