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Podcast: SEOPRESSO PODCAST - Der SEO Podcast mit Björn Darko
Episode: 🇬🇧 How SEO plays a key role in product management with Vanda Pókecz (Ladenzeile) | Ep.111
Description: In this English Episode I'm talking to Vanda Pókecz (Sr. SEO Product Manager at Ladenzeile) about how SEOs can play a key role in product management.We are talking about how the perception of P&E but also stakeholders has changed, since Vanda transitioned from a classical SEO Manager to a Product Manager role. We also touch on the approach of product discovery and how it can help SEOs to get from a problem statement to a valuable feature. Furthermore how customer research can very easily be done with guerrilla actions and generate valuable in...