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Podcast: Startup to Storefront
Episode: CVT Soft Serve - Joe Nicchi
Description: Today's guest is Joe Nicchi, founder of CVT Soft Serve. Like a lot of east-coasters who move out West, Joe found himself in Los Angeles searching for comfort food to remind him of where he came from. The problem was that Joe's comfort food was soft-serve ice cream, and LA really didn't offer that particular food group. Sure, there were ice cream parlors and frozen yogurt shops, but none of those really hit the spot for Joe. So he did what any self-enterprising person would do: he created his own soft-serve company. Well, first he had to find an...