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Podcast: Startup to Storefront
Episode: MUD\WTR - Shane Heath
Description: Today's guest is Shane Heath, founder of MUD\WTR, a coffee alternative that boasts all the aspects that make coffee great, without leaving you waiting for the crash. Shane developed MUD\WTR first and foremost for himself. His coffee cycle went something like this: drink coffee, get a boost of energy, crash, repeat. He was fed up. So he started experimenting in his kitchen. After some trial and error, he landed on the recipe that's still sold today. He didn't set out to make a business, he was only trying to solve a problem in his daily ritual. But...