Want to create an interactive transcript for this episode?
Podcast: Startup to Storefront
Episode: 101 Cider & Pulp Culture - Mark and Brendan
Description: Today we've got a two-for-one special. Our guests are Mark McTavish and Brendan Brazier. Together the two of them are revolutionizing the American cider industry by sitting back and letting Mother Nature do its thing. While that might seem a bit simplistic, they realized that there's no need to add any extra sugar, water, or substances to their cider. They literally juice the apples and let them sit for 3 months before canning them and selling them. That's it! That's their process! And let me tell you from my own taste test: I'm a big fan. Mark says that anyone...