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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: Raising The Value Of Sales Enablement Through The Power of Simulations with Avner Baruch
Description: Many #salesenablement practitioners have lost a lot of credibility in recent years. Now is the time to rethink the role and purpose of sales enablement.
Leadership and Tier 1 sales managers need to shift their attitude towards sales enablement, coaching and rehearsal/simulations. Working harder whilst remaining dumb and doing the wrong things when on a call with a prospect simply isn't effective.
#AvnerBaruch discusses the importance of immersing sales enablement in some critical areas to deliver a series of multipliers:
Skills
Simulations
Strategy
We explore what needs to happen in the #preonboarding, #onboarding...