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Podcast: Hot Topics!
Episode: What Am I Doing Wrong As An Entrepreneur? (Part 5)
Description: Welcome to Hot Topics! Gabrielle Crichlow talks to Dennis Kelly about the effectiveness of direct mail as a marketing strategy.Who is Dennis Kelly?Dennis Kelly is the CEO of Postalytics, a fast-growing direct mail automation software company. Postalytics helps marketers do more in less time with streamlined production, integration into the marketing tech stack, and real-time direct mail campaign analytics. Postalytics is Dennis’ sixth startup. He has started and grown early-stage technology ventures for over 30 years. His mission is to re-establish direct mail marketing as a go-to marketing channel for modern, digital-first marketers.You ca...