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Podcast: Living the Dream with Curveball
Episode: Living the dream with business development expert Christian Banach
Description: Send us Fan MailChristian Banach started a concert promotions business in high school. It grew rapidly, and they worked with Grammy award winners like Lady Gaga and Pitbull. Not long after, they launched an experiential marketing agency division and activated programs for Disney and Toyota.The business was booming, but the 2008 Great Recession happened. Things screeched to a halt. Like many agencies, Christian had grown through word-of-mouth and referrals. To rebound, Christian hired a consultant who taught him the fundamentals of business development.Christian closed his firm, took what he learned from the consultant, and pivoted to...