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Podcast: Future Commerce
Episode: Ignorance Plus Desperation
Description: How do you find out what your customers are afraid of and what they already want? What has it been like for Aaron to go from being the long form guy at previous companies to now creating short form content? How does our personal story fit into the larger narrative and why is that powerful to consider? Listen in now to the discussion with Aaron Orendorff and hear this and more! The Story Within The Story{00:06:31} Good writing that is a mix of good content, emotion, storytelling, and enough of the right juice to get eyes o...