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Podcast: The Content Cocktail Hour
Episode: Using Content Distribution to Drive Revenue with Chris Vannoy
Description:
Brett and Chris Vannoy, VP of Product and Engineering, let the cat out of the bag on The Juice’s newest product launch. The Juice has a new integration with HubSpot, which will enable marketers finally show the impact of their content programs in driving revenue. This is especially important as cookies are phased out. Chris explains how this integration will a game-changing tool for marketers.1:50 Conversation with Chris3:30 Partnering with HubSpot6:45 History of integration9:45 Re-targeting12:26 HubSpot deals15:10 Driving revenue17:20 Surprises along the way21:00 Impact of content25:40 Outro...