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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 879 – Is Your Content a Tapas or Family Style Meal?
Description: Just like Family Style is big, and Tapas is small, content can be served up the same way. There are two common trains of thought when it comes to creating and serving up content.
Content served up Family Style ranges from 2000 to 3500 words. There is usually a lot of detail, facts, examples, and more. The point is to make your case while providing as much supporting content to help you really drive your point(s) home.
Content served up as Tapas ranges from 750 to 1500 words. These tend to be small, quippy, and easy to digest. The idea here is to...