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Podcast: This Is Influence
Episode: B2B Marketing Needs Bravery, Mark Choueke, Best Selling Author
Description: Mark Choueke is a best-selling author. He wrote Boring to Brave, the bravery as a strategic mindset transforming B2B marketing. Mark was former editor of Marketing Week and has held several senior positions in big B2B businesses. He helps the bravest B2B businesses build distinct, dynamic and dominant brands that win market shareWe discuss:The 5 principles of growth to maximize mind shareThe conditions we need to be brave and creativeWhat the best CEOs consistently do to achieve successThe most common struggles entrepreneurs face and how to tackle them