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Podcast: DCA Commerce Code
Episode: Episode 155: Growing Customer Lifetime Value in Challenging Times
Description: This week on Commerce Code we have a conversation about growing CLV during challenging times. We speak with Ivan Schwartz and James Trocme of Points4Purpose and Aaron Dauphinee of The Wise Marketer. Points4Purpose is a ‘plug-and-play' loyalty platform in cause-related marketing and a longstanding player in the Australian market. Points4Purpose is launching in North America this summer, with a launch event on June 1st in Manhattan at the Australian Trade Commission. You can register for this event using this link HERE.