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Podcast: The Brand Marketing Show
Episode: How to Improve the Profitability of Your Social Media Advertising
Description: Does the thought of running social media ads have you feeling like Mr Zuck is opening your wallet, fleecing all your money and then some, and then closing it without even so much as a 'here's a customer for you'? If so…then this episode is for you! Something we should all do regularly is review how profitable your marketing and advertising currently is. I recently did a bit of an expenses audit – part of which was reviewing which expenses to keep and what to cut. But – more import...