Want to create an interactive transcript for this episode?
Podcast: Let's Talk Loyalty
Episode: #376: Leveraging Known Customer Data to Acquire New Members (Short Summary Show)
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Loyalty programmes are traditionally designed to retain customers, but rarely is that incredible data used by marketing teams to inform how they run acquisition campaigns to ensure they focus on “profitable” new customers – quality over quantity!This technique has proved invaluable as cookies have disappeared from the toolset that digital marketers have relied on for so many years.In this week’s episode of Let’s Talk “a little” Loya...