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Podcast: Beyond Curious ®
Episode: #133: Better Selling Through Storytelling & How To Get Off The “Self-Esteem Roller Coaster” w/ John Livesay
Description: Key Takeaways:[0:54] – Introducing John Livesay[5:04] – How John helps Olympus promote their equipment through compelling storytelling[14:59] – How John’s TED talk, Be The Lifeguard Of Your Own Life, became the foundational piece of his stories[18:09] – John talks about the 555 method[23:09] – Why is being a progressionist better than being a perfectionist?[29:01] – Why you should replace your elevator pitch with an elevator story[38:06] – What future pacing strategy is[40:37] – John's strategy of creating benefit statements[46:46] – How using case stories instead of case studies helps you ove...