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Podcast: The Revenue-Driven CMO
Episode: Leveraging Every Ambassador Of Your Brand - Scott Neuman - The Revenue-Driven CMO - Episode # 099
Description: Today’s guest is a keynote speaker, coach & mentor with over 25 years of marketing experience. He has spent most of his career leading marketing at IBM throughout Europe and the Americas. Scott Neuman is the Vice President of Corporate Marketing at Calix. Scott explains the 3 keys to empowering everyone in your company to be a brand ambassador, why you need to highlight customer wins, and how to set up an effective customer advisory board.  Takeaways: Anyone who works for your company is an ambassador for your company’s brand. Wherever someone from your compa...