Want to create an interactive transcript for this episode?
Podcast: The Glossy Podcast
Episode: House of Blueberry's Katherine Manuel on the 'hard' economics of digital fashion
Description: Long before the pandemic accelerated all things digital, House of Blueberry was selling digital fashion. Founder and CEO Mishi Mcduff started House of Blueberry as an outfitter of Second Life avatars in 2012. In the 11 years since, the company has sold more than 20 million units of digital clothing across 10,000 SKUs. It’s also collaborated with fashion brands including Jonathan Simkhai and hosted the first metaverse fashion show. It currently has a customer base of nearly 500,000 and growing. House of Blueberry’s chief operating officer, Katherine Manuel, joined the company just over a year ago after spending more t...