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Podcast: Let's Talk Loyalty
Episode: #377: Loyalty Program Principles for Success and the Role of Loyalty Program Communications.
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.This episode is focused on the role of customer communications in driving customer loyalty.Rick Ferguson is a loyalty thought leader, with proven success in transforming traditional corporate communications into innovative, storytelling content across multiple platforms on a global scale.Today, he shares insights from his more than 20 years’ experience, including a reminder of the three fundamental drivers of customer loyalty - trust, commitment and reciprocity.We...