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Podcast: Seller Sessions Amazon FBA and Private Label
Episode: How To Track The Sales Impact From TikTok Traffic.
Description: Paul Harvey returns and chat about some of the nuances of TikTok ads that will be useful for sellers. Â Amazon does not index TikTok traffic (evident from no changes to the sessions and conversion rate). Â Amazon Attribution's tracking metrics cannot be relied upon.... either TikTok negates the tracking or Amazon does not track it. Â The only metric we can rely upon is SALES. There is a sales impact from TikTok traffic, often around 30-40%, but the effect is either immediate or delayed by days, weeks even months....