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Podcast: Scratch: CMO Interviews
Episode: Marketing strategies for Scaling the largest fintech in Europe: Lessons from Bitpanda's Unicorn Journey
Description: Join Eric in this insightful episode of Scratch as he interviews Magdalena Hörhager, the VP of Growth at Bitpanda. Bitpanda is a challenger brand that’s had a metoeric rise to become one of the most significant and trusted investment platforms in Europe. Magdalena sheds light on Bitpanda’s marketing strategies that focus on trust, consistency, differentiation, and cultural relevance.Magdalena emphasizes the importance of having a product that speaks for itself and encourages word-of-mouth marketing and stresses on the need to be agile and creative while setting up tracking and KPIs from the outset. She also...