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Podcast: Branding Deep Dive with Ahmed Cheema
Episode: 3. Branding Lessons from the Figs Controversy
Description: Scrubs company, Figs, recently released and immediately pulled an ad that was offensive to DOs and females in medicine. In this special impromptu episode, we take a look at some of the branding lessons from this whole debacle. Timestamps:00:00 - Intro01:15 - Context to the controversy05:20 - The stigma against DOs 07:55 - How did this happen?08:15 - The importance of oversight 09:30 - The appeal of Figs, healthcare heroes11:30 - When setting up brand guidelines, how do you avoid coming off as a micro manager?15:20 - The importance of conveying the...