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Podcast: Contractor Growth Network
Episode: #211: The Value of Rapport
Description: Last time on the podcast, we talked about how to build rapport with potential customers. But if you weren't fully convinced on why it's essential to closing a sale, you'll want to listen to this episode for a deep dive into the value of rapport in sales.  In this episode, we talk about… How you have to gain trust with a potential client in order for them to go forward with you. And this trust isn't easily gained. Trust -and in turn, rapport- are much easier to get when someone is already familiar with you...