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Podcast: Optometry: The Ultimate O.D.
Episode: How To Make Your Optometric Practice Stand Out - E148
Description: How To Make Your Optometric Practice Stand Out - E148
Highlights from this episode:
Run Down: Discover Your Super Power: 3 Steps to Stand Out! (00:40)
Office Talk: Manager progression & measuring what matters (21:28)
In this week's episode we are talking about the importance of not being a commodity. The key to differentiating yourself from other practices is found in specializing. When you pick a specialty and become an expert, you are no longer competing for the same patients as the practice down the road. You have a specific avatar that you cater to...