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Podcast: The Content Cocktail Hour
Episode: Defining Content Optimization and What It Really Means with Nate Turner of Ten Speed
Description:
Brett and Nate Turner define “content optimization” and outline exactly what it means. Nate is the CEO and Founder at Ten Speed, a SaaS content optimization agency that helps companies accelerate their organic growth. Previously, he worked at Sprout Social, helping them scale from $100k to $100m in ARR and IPO. He’s a wizard when it comes to SEO, organic traffic, and content optimization.1:10 Conversation with Nate3:30 Sprout Social5:00 Defining content optimization9:30 ROI of content11:50 Content strategy missteps14:30 Content Distribution19:05 Brand VS demand content21:02 Examples of success25:32 OutroU...