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Podcast: Future Commerce
Episode: Breaking the Hedonic Treadmill
Description: Joy Howard's Early Majority is defying conventional eCommerce norms by building in public with their community. In this episode, learn about Joy's ethos for redefining brands with a “punk rock ethos,” the challenges of creating a unique online experience, and how Early Majority’s mission to redefine the good life is resonating with customers seeking a more meaningful, eco-conscious lifestyle. Listen now!Street to Summit: Culture is What Makes Brands{00:05:12} Why do so many outdoor brands make cool stuff for men and then have a women’s line that is pretty lame? There are cool outdoor women wh...