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Podcast: Unofficial Partner Podcast
Episode: UP313 The Big Idea - Burger King's Stevenage Challenge
Description: The Big Idea is our series on creativity in sports marketing with regular sidekick Simon Moore, the award-winning consulting creative director.Today we focus on one of the most awarded campaigns in recent years: Burger King's Stevenage Challenge. If a brand wants to sponsor the best football players, they have to pay millions. But Burger King found a way to endorse them without paying them a single penny. It sponsored a team at the bottom of English football’s 4th division: Stevenage. BK knew that if its logo was on their shirt, it was going to appear in...