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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso -- Zero-Risk Bias
Description: Zero-Risk Bias Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Zero-risk bias is defined by Wikipedia as the preference for reducing a small risk to zero over a greater reduction in a larger risk. Customers will choose a product that eliminates risk over another product that has a greater price reduction. For example, you could offer two products that are similar. The first has a bigger discount but doesn’t provide a money-back guarantee. The second is higher priced but provides a money-back guarantee. Customers under the zero ri...