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Podcast: FreightWaves LIVE: An Events Podcast
Episode: Fireside chat: Strategies to attract younger drivers - Carrier Summit
Description: If a trucking company wants to attract drivers in their 20s and 30s, the company can’t just say how it offers all the bells and whistles: great equipment, great pay and a lot of home time. It has to show a prospective driver what makes working for that company truly special and unique, according to Sadie Church, vice president of marketing for CDLIFE who was joined by FreightWaves' Andrew Cox.“The only thing you can do is identify what sets you apart from other companies, what makes you different, what makes you unique. And really show the...