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Podcast: Healthy Brand with Howie Chan
Episode: EP. 21 A Creative & a Strategist Walk Into a Studio: Creating Desire in Brands with Meg Beckum & Paul Collins
Description: In this episode of the Healthy Brand Podcast, I had a great discussion with Meg Beckum, Executive Creative Director and Paul Collins, Executive Director of Strategy & Innovation from Elmwood, a brand design consultancy. We dove into the potential conflicts of creatives and strategists, where to find big ideas, and how to create desire in the world of healthcare.Learn more about Meg and Paul:Meg LinkedInPaul LinkedInElmwoodLessonsStrategy needs to be provocative by having a point-of-viewChoose debate over framework...