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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso β Group Attribution Error
Description: Group Attribution Error Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Group attribution error is defined by Wikipedia as the biased belief that the characteristics of an individual group member are reflective of the group as a whole. Startups often project the characteristics of one investor on the entire group when the group is much more diverse. Angel groups for example are composed of people with a variety of experiences, expertise, and perspectives.Β One investor doesnβt define the entire group. To overcome group attribution error, consider the fol...